CMO Series EP188 - Charlotte Eberlein of Thomson Snell & Passmore on Building a BD Culture in the World’s Oldest Law Fir...
9 December 2025
What does it take to modernise a 450-year-old law firm without losing the legacy that makes it iconic? Charlotte Eberlein, Head of...
Hear From the Lawyers: Practical Takeaways for Legal Marketers (LMA Boston)
4 December 2025
LMA Boston’s “Hear From the Lawyers” panel, moderated by Jenna Fraser (Barnes & Thornburg) with the Partners Laurie Burlingame (Morse)...
BD Basics, AI Reality, and Smarter Investment: What Law Firm CMOs are betting on to drive growth in 2026
4 December 2025
At LMA Mid-Atlantic's Winter Social in Washington DC, five CMOs discussed growth and how they can help drive it in 2026. Their takeaway?...
The risk of not cross-selling
4 December 2025
"Never let the customer go down the street to another store—he might find they sell the same thing there and not come back."Mike...
PRODUCT UPDATE: What's new from Passle?
3 December 2025
Our latest sprint is named after that well-known cocktail, ‘Mojito’. In this sprint, we focused on developing our new ‘Follow’ feature...
CMO Series EP187 - Lean & Mean: Driving BD in a Mid-Sized Firm with Kelley Goes of Jackson Kelly
2 December 2025
Driving business development in a mid-sized regional firm is rarely about large budgets. It’s about sharp strategy, creativity and the...
Collaboration Is the New Economics of Cross-Selling in Law Firms | Bloomberg Law
1 December 2025
Authored by Rohan Massey, Managing Partner of Ropes & Gray’s London office and Tom Elgar, co-founder of Passle for Bloomberg Law. Every...
CMO Series Podcast Thanksgiving 2025: Celebrating Collaboration in Legal Marketing
26 November 2025
For this year’s Thanksgiving edition of the CMO Series Podcast, we bring together an outstanding group of legal marketing leaders to...
CMO Series Video: Unpacking Cross-Selling
24 November 2025
After tackling structural and cultural hurdles in Chicago, the CMO Series Live roadshow moved to New York to deliver a practical roadmap...
Cross-Selling in Big Law is Challenging, but Marketing Leaders Can Help | Law.com
19 November 2025
Marketing leaders at Quinn Emanuel, Akin, Barnes & Thornburg and Boies Schiller offered tips on cross-selling and how they encourage and...
